Backed byPlatanus Ventures

Your retail operation,running on its own.

Your team spends half the day moving data between systems. We design the operation so that doesn't have to exist.

Book a Demo
5x

More volume operated with the same team

40–60%

Of your team's time goes to tasks that shouldn't exist

Trusted by retailers and logistics operators moving LATAM

Blue Express
The Problem

This is how retail runs today. Nobody designed it.

Your ops team spends more than half their day moving data between systems that don't talk to each other. This is the pattern we see in every company we diagnose.

A piece of data enters the ecosystem

Someone buys on the online store. A supplier sends an updated catalog. The market shifts a price. The information gets trapped in a system.

Someone moves it by hand

Open a tab, copy. Open another, paste. Adjust the format. Repeat. Fifty, a hundred, four hundred times a day. Each system wants the data in a different shape.

Everything stops because of one person

Someone has to validate, approve, or calculate something. But they're in a meeting. Or on vacation. Or no longer work there. The flow freezes.

Errors show up after they've already cost money

A mispriced product. A duplicated shipment. A commission that doesn't add up. Nobody's at fault — the problem is there's no system. There are people standing in for a system.

Month-end close: days lost reconciling

The team spends entire days cross-checking numbers across platforms, couriers, and ERPs. The discrepancies they find already cost money weeks ago.

Operational Fragmentation

This is what we find in every diagnostic.

These aren't exceptions. They're patterns that repeat in every operation we analyze.

Half-published catalog

Tap to see more

Half-published catalog

The ERP has 2,000 SKUs. The marketplaces show 200. Everything that's not listed is sales that aren't happening.

Prices that arrive late

Tap to see more

Prices that arrive late

A Google Sheet with 6,000 rows that someone updates when they remember. Meanwhile, the competition has moved their prices three times already.

Manual fulfillment

Tap to see more

Manual fulfillment

Someone spends 5 to 7 hours a day generating courier labels. Open one system, copy, open another, paste. Order by order. A hundred times a day.

Random courier assignment

Tap to see more

Random courier assignment

Three logistics operators, zero assignment logic. Who ships what depends on who's looking at the spreadsheet at that moment.

Customers who won't wait

Tap to see more

Customers who won't wait

350 daily inquiries on WhatsApp. To answer just one, your team has to open three different systems. By the time they reply, the customer is gone.

Numbers that never reconcile

Tap to see more

Numbers that never reconcile

Marketplace commissions that don't match. Recorded payments that never landed. Discrepancies you only spot when they can no longer be fixed.

Results

When someone designs your operation, the numbers change.

5x

More volume, same team

+20 hrs

Per week your team gets back

24/7

Your operation doesn't sleep

14 days

From diagnostic to live operation

Operational Design

We solve where it hurts most first.

There's no fixed order. We diagnose your operation and decide together what to attack first based on impact and urgency.

CATALOG

Automatic sync

Multi-channel, multi-format

Your products travel from the source system to every sales channel in the right format. Stock, descriptions, images — all in sync without anyone touching them.

PRICING

Commercial intelligence

Scraping + business rules

We monitor your competitors' prices, cross-reference them with your commercial rules, and adjust automatically. Your team sets the strategy, the machine executes.

ORDERS

Automated fulfillment

eCommerce → courier → customer

An order comes in, the label is generated, the courier is assigned, the customer is notified. Automatic. No copying, no pasting, no fat-finger errors.

LOGISTICS

Smart routing

Multi-courier, multi-rule

Zone, weight, SLA, cost — the system weighs the variables and picks the best courier for each shipment. Your team stops guessing.

CUSTOMER SUPPORT

24/7 AI agent

WhatsApp, email, multi-system

An agent that reads tracking, checks order status, and knows the customer's history. Replies instantly. If it doesn't know, it escalates to your team.

DATA & FINANCE

Automatic reconciliation

Platforms, couriers, banks

The numbers across your platforms, couriers, and banks reconcile themselves. Commissions, payments, discrepancies — resolved before anyone asks.

Why Puente

Built for real operations.

Not a chatbot in disguise or a generic automation. It's a team that understands retail and logistics, paired with a platform that runs full processes end-to-end.

Vertical, not generic

Our clients are retailers, eCommerce brands, and logistics operators. Every flow was designed from inside the industry.

Expertise first, technology second

Before we show you the platform, we sit down to understand your operation. We find where it breaks and what to fix first. Then we build.

Live in days

Fourteen days from diagnostic to production. Not six months. Not a pilot. Your operation running differently in two weeks.

Growth Ops

How we get from diagnostic to live operation.

01

Diagnostic

We see what your team can't see anymore

We get inside your operation, walk through every process, and find what's broken. We come out with a priority map based on real impact, not assumptions.

02

Sprint

From map to reality in 14 days

We take what we prioritized and build it. Flows, integrations, agents. By the end of the sprint, your operation has already changed. It's not a proof of concept. It's in production.

03

Partnership

Your team operates, we keep expanding

The solution lives in your team's hands. We keep finding new opportunities and scaling. Clients start with one area and end with five.

Platform

The tech that makes all of the above possible.

AppBuilder

Internal tools, no code required.

See module in action
App Builder - Interface screenshot

Workflows

Automation and orchestration.

See module in action
Workflows  - Interface screenshot

AIAgents

Autonomous execution.

See module in action
AI Agents - Interface screenshot

KnowledgeBases

All the knowledge of your operation.

See module in action
Knowledge Bases - Interface screenshot

It plugs into what you already use.

No migrations. No stack changes.

eCommerceShopify · VTEX · WooCommerce
ERPSAP · Netsuite
MarketplacesMercadoLibre · Falabella · Paris
CRMSalesforce · Pipedrive · HubSpot
LogisticsBlue Express · FedEx · DHL · Envíame
CommunicationWhatsApp · Email · Slack
DataGoogle Sheets · BigQuery · Custom APIs
PaymentsTransbank · MercadoPago
+500Using something else? Let's talk.

Your operation is critical. We treat it that way.

Private data

Your information is never shared and never trains third-party models. It's yours, period.

Human-in-the-loop

The agents execute. Your team supervises and approves high-impact decisions.

Full audit trail

Every action, every decision, every change is logged. Total traceability.

Data isolation

Each client gets their own isolated environment. Encryption in transit and at rest.

Frequently asked questions

Your company's operating model assembled itself.

We design it on purpose.

Book a Demo